Styr is an HR tech company that helps organizations create clear work design and fair rewards. Through our philosophy, the Styr model, and smart technology, we clarify how work is organized, what is expected of people, how they can develop, and how their contributions are valued and rewarded.
This is how we bring people and organizations closer together and make it easier to continuously align people and work.
In 2013, the paths of Elke Schulting, Annemarie Geysen and Jan-Kees van Hasselt crossed. As the founders of Styr, they shared the same frustration: why were job evaluations and compensation so complicated, rigid, and opaque? As soon as the consultant left, no one understood the system anymore. That had to change. It needed to be clearer, more transparent, and fairer.
That’s how Styr. Steer (in Danish) came into being in 2015. Because to effectively steer an organization, it must be clear what you expect from people, what contribution the work requires, and how you value and reward that contribution.
Based on that idea, our philosophy took shape: transparent, talent-based organizations where people do meaningful work, make the most of their talents, and are fairly rewarded for their contributions. Based on that philosophy, we developed the Styr model and everything that followed: our approach, tools, and solutions.
Styr believes everyone is entitled to clarity.
Because clarity offers certainty.
With regard to pay.
And regarding expectations.
About what you can do.
What you want.
What your unique added value is.
And how to do more with it.
Regarding your perspectives for growth.
For achieving your full potential.
And for being happy.
Employers who understand this are Styr employers.
In today’s tight market, we help them present a clear story.
A story that makes people happy.
Together with those clients, we give their organizations a fresh and clear design.
In which people have clear vistas into their future.
And in which paths have been mapped out for personal growth.
For employers like yourself, it’s a clear story that you will be proud to tell.
Since 2026, following many years of successful collaboration, Styr has been part of TMA (Talent Management Approach), an international HR-Tech company with offices in Utrecht, Amsterdam, Antwerp, Paris, and Lindon (USA). This was a logical next step based on a shared conviction: organizations perform better when people and work are well aligned.
Bringing people and work together
Styr focuses on the work. We clarify what work an organization needs, what that work requires of people, and how their contributions are valued and rewarded. In this way, we lay an objective and data-driven foundation for job architecture, development, and compensation.
TMA Talents and BrainsFirst focus on people. They provide insight into what drives people, where their talents lie, what competencies and cognitive abilities they possess, and where their development potential lies.
TMA Performance reveals how people function and how they experience their work and work environment. Insights from engagement surveys and 360-degree feedback create a clearer picture of performance, collaboration, and development.
The power of the combination
By connecting these perspectives, we create an increasingly comprehensive picture of people, work, and performance. This helps organizations make better, data-driven decisions regarding the fit between people and work, development, internal mobility, performance, compensation, and strategic workforce planning.
Our ambition is to continue bringing these worlds closer together within a single intelligent ecosystem. This ensures that organizations know what work is needed, what that work requires, which people are a good fit, and how they can continue to develop.
TMA Talents
TMA Talents identifies people’s motivations (talents) through the Talent Motivation Analysis. This data forms the human aspect of the integrated framework: Who is this person, what motivates him (or her), and where does his (or her) potential lie?
Brainsfirst
Brainsfirst assesses cognitive abilities and neuropsychological data. This data adds a layer that other systems do not provide: objective insight into how people process information and make decisions. This data makes it possible to align people, work, and compensation even more precisely.
TMA Performance
TMA Performance specializes in organizational engagement and 360-degree feedback. It assesses how people experience their work and work environment and how that relates to performance and development.
Styr
Styr objectively maps out jobs and organizations. We provide insight into the roles an organization needs, the complexity and value of the work, and how employees are rewarded fairly and transparently for their contributions. The Styr model and Styr Dock form the data-driven foundation for job architecture, job evaluation and rewards policy.
At Styr, you’ll be working on something that matters. With our expertise and smart software, we help organizations build a clear job architecture, a transparent and fair compensation policy, and modern performance management. Because we believe that people perform better when the individual and the job are well-aligned.
Working at Styr means being part of a passionate, multidisciplinary team. We work together as equals, draw on each other’s talents, and give each other the trust and freedom to take responsibility.
Would you like to join us in transforming organizations into clear organizations with fair rewards? Then check out our current job openings below. Don’t see your ideal role listed? We always welcome open applications. Maybe we’ll be in touch soon!
Work Design & Rewards Consultant
Read more"At Styr, I have a lot of autonomy and freedom in my way of working. Everyone is deployed according to their own talents and expertise as much as possible, allowing me to do a lot of work that energizes me."
